In 2014, the Morozproduct company continued to consistently and rigorously build its activities in accordance with the main goal aimed at ensuring stable profit growth and increasing the efficiency of resource use.
In total, more than 8 thousand tons of ice cream were produced in 2014, which is 24% higher than in 2013. Last year, the volume of exports increased significantly. Thus, the growth rate of supplies to foreign markets in 2014 reached 118.1% compared to the previous year.
Production and sales volumes throughout the year indicated the stable development of the enterprise, and also serve as proof of the high level of loyalty of ice cream consumers and trust in the brand. One of the main factors for the growth of production volumes is the constant updating of the range.
Directly for the summer season, a line of ice cream with pieces of real fruit was developed under the FRUDOZA brand. The new product gained particular popularity and instantly became a bestseller. According to the results of the Republican competition of consumer preferences “Product of the Year 2014,” FRUDOZA ice cream was awarded a high award - the Grand Prix in the “Innovation” category.
The winner’s diploma of this prestigious competition in the “Ice Cream” category was once again awarded to the “20 kopecks” and “28 kopecks” ice creams, beloved by consumers and true connoisseurs of the classics.
The Morozproduct company has also actively expanded its fleet of trucks, constantly purchasing new special equipment to deliver products throughout Belarus. The purchased vehicles are equipped with satellite navigation equipment, which makes it possible to coordinate the delivery of products to the trade even more efficiently.
Having received a certificate in November 2013 for compliance of the quality management system with the requirements of the ISO 22000:2005 standard, the Morozproduct company guarantees consumers stable high quality ice cream and annually officially confirms the effectiveness of all management and production processes at the enterprise, the professionalism of personnel and focus on high quality standards.
By tradition, the Morozproduct company actively participated in various public events dedicated to Children’s Day, the beginning of the new school year, and supported many sports events with its products, where participants and visitors could not only taste delicious ice cream, but also take part in exciting competition programs.
Morozproduct JLLC’s plans for the coming year include maintaining the company’s sustainable pace of development, updating and purchasing new equipment that allows it to produce new and original types of products and, of course, further supporting charitable, cultural and sports initiatives.
